Struggling to stand out in the market?
Trying to generate leads but not achieving the right results?
Looking to increase engagement with your target customers?
If you’re ready to stand out with a strong brand message…
Grow your business through content marketing
In today’s highly-competitive digital age, the success of your business hinges on your ability to:
- engage your target audience and identify their pain points
- clearly articulate your value proposition
- compel people to take action.
Content marketing is one of the fastest ways to achieve results!
And if you’re a business leader with a million things on your plate – you don’t have to do it alone.
Support from a content marketing specialist can give your business the boost it needs to differentiate from competitors, engage your target customers and achieve your growth goals.
As a content marketing specialist, I’m here to help.
I’m Victoria (Tori) McGlynn, a Brisbane-based content marketing writer, copywriter and editor. I’m passionate about helping businesses achieve success through powerful, effective content!
I’m flexible, easy to work with and support businesses of all sizes across a range of industries.
When I’m not in my home office writing, you’ll find me at my local library/coffee shop, or fuelling up on matcha green tea.
I need to generate more leads.
Compel your target audience to take action! Generate more leads through targeted advertisements and website landing pages.
I want create more brand engagement.
Want more website and social media engagement? Share your expertise through social posts, blogs, guides and newsletters.
I want to build brand credibility.
Increase trust with your target audience through persuasive web copy, customer success stories (case studies) and testimonials.
I need to create or refresh my website.
Does your existing website needs a refresh, or do you need a new one from scratch? Get support with branded website copy + a custom website build.
I want SEO support to increase organic traffic.
Effective SEO is the best way to get free organic traffic. Connect with your target audience through blog posts and landing pages with the right content and keywords.
I have something else in mind…
Content marketing is limitless! Whether you need video scripts, a content marketing plan, webinar promo copy, or have something else in mind, feel free to reach out!
I want to increase candidate applications.
Not seeing the quantity or quality of applications you’re looking for? Attract great candidates with effective job ads, careers website copy and EVP messaging.
I want to promote my employer brand.
To attract top talent, employer branding is a must! Share your story and strengthen your reputation through employee profile stories, video scripts and talent pooling.
I need a recruitment marketing plan.
Reach your target candidates where they are. Get support with a recruitment marketing plan to share your story across target recruitment channels.
Client Success
“We engaged Victoria to create a white paper on ‘The New World of Work’ which was a complex long-form content piece. Victoria worked with Talent Table and our event sponsor, software provider PageUp. The paper was written utilising presentations from industry-leading HR & Talent Practitioners and data provided by PageUp.
Victoria is a dream to work with. She is articulate, considerate and extremely knowledgeable. She is the ultimate professional and built strong relationships with us and also the content team at PageUp. The white paper was delivered within timelines and we really enjoyed the experience of working with her. She is top of mind for future content writing and has an in-depth knowledge of the HR and Talent industry. (Our white paper.)”
– Renae Peattie
Marketing Manager, Talent Table
“Tori has been an amazing Freelancer to work with. She’s reliable and speedy with her turnarounds, but more importantly, she has developed content that’s original, authentic, and thoroughly engaging. And each piece has been crafted with amazing insight and understanding of our strategy and SEO needs. I love working with her!”
– Jacynta Clayton
Global Content Editor, WORK180
“Victoria is a resourceful, thorough and engaging writer that can clearly follow briefs and produce great pieces within tight timeframes. She has been an invaluable asset to our content strategy for her ability to produce timely, on-brand copywriting, research pieces and case studies.”
– Angela Castles, VIC
Brand and Communications Manager, PageUP
“Victoria is a talented and enthusiastic writer whose passions really shine through in her innovative approach to content creation and marketing. She always has a smile on her face and is one of the most friendly and encouraging people I’ve ever had the pleasure of working with. Tori is a straight-up pace-setter and expert in her field – one I will continue to reach out to as the years go on.”
– Arseallie Bonilla
Account Executive, STG
Victoria McGlynn 